Ameru's Big Week!

Our Peruvian bearing import company (Ameru Trading del Peru S.A.) had its biggest week ever (first week of July)!  We sold a bit over $70,000 in one week!  $70,000 in sales is a fairly normal amount for one MONTH.  The below shows sales by month in our most excellent year 2012, the LAST figure is for the first week of July:

2012
$126,166.70
$42,748.30
$123,310.15
$65,222.28
$87,667.94
$106,563.17
$71,014.89

Our previous best-ever week was on the order of $55,000.

The single biggest reason for our huge week was the arrival of our KBC bearings, with LOTS of "carnecitas" ("small pieces of meat" = big selling items).

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Last week also featured a sale (one piece only) of our most EXPENSIVE piece (for wheel of Ford "F-350 Super Duty" pickup truck (1999 - 2002)):

11-IJ-223019

$242.95

The above is a big & heavy "Hub & Bearing Assembly" made by our second largest supplier, Iljin of Korea.


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The below bearings are the pieces for which we sold over $500 worth last week:

Codigo	Qty	Sales	(Comment)
02-6007-RS	4830	$17,407.88	Daewoo Tico FW
02-6205-RSC3	1960	$5,004.85	Daewoo Tico RW
02-6204-2RS	1950	$4,472.09	Daewoo Tico RW
02-33005-JG	837	$4,188.99	Daewoo Tico transmission
02-6302-2RS	1753	$3,685.67	Daewoo Tico transmission
02-6000-2RSC	1780	$2,855.07	Daewoo Tico  drivetrain
02-6002-2RS	1771	$2,647.83	Daewoo Tico  transmission
02-32004-XJG	266	$1,266.37	Daewoo Tico drivetrain
03-DAC3562W	67	$1,031.94	Suzuki Alto wheel
13-38BWD22	66	$971.89	Toyota Probox RW
29-518445/10	55	$863.92	Fruehauf trailer
02-30205-J	256	$801.55	Daewoo RW
11-IJ-111001	52	$779.94	Hyundai Accent FW
11-IJ-212001	12	$698.10	Hyundai Gran Starex FW
02-30204-J	243	$676.58	Daewoo RW
11-IJ-111009	54	$674.44	various cars FW
02-DT-255237	42	$661.23	Chevy Aveo/Sail (Korea) RW
02-6207-2RS	149	$580.26	Daewoo drivetrain

To my knowledge, only the Fruehauf trailer axle, the Hyundai Accent and the Chevy Aveo are sold in the USA.  We got a large lot of bearings for the "Daewoo Tico", a small tinny car that is still very common in Peru (you can see a picture of the Tico and other vehicles in Peru not seen in the USA here).  Obviously, the "Tico bearings are very important to Ameru...

In the above list, Codigo prefix starting with "02" are KBC (Korea), our biggest selling brand.  "11" is Iljin (Korea), our second best selling brand.  "13" is MBS (Japan), whom I also visited on my recent trip to Korea and Japan (see articles in May).  "29" is ZWZ (China), there are many buyers of cheap Chinese bearings for trailer axles.  "03" is some leftover Koyo (Japan) which we are not buying anymore.

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Compare the list above with the list of best selling bearings over a longer time period (biggest selling pieces only (over $30,000 total) from 2009 until present).  The numbers under each year is quantity sold each year for that piece.

Codigo	Qty	Sales	2009	2010	2011	2012
02-6007-RS	129228	$401,912.55	36984	38515	38954	14775
02-6000-2RSC	77516	$110,301.80	21422	25184	20335	10575
C3-RCT283SA	10201	$97,347.13	4080	5118	1003
02-6007-2RSF	32422	$91,714.84	10868	21553	1
11-IJ-212001	1446	$83,615.22	120	230	559	537
02-6007-2RSC	23619	$81,221.00	685	3281	8143	11510
02-6204-2RS	39086	$80,444.81	9582	11178	11405	6921
02-6205-RSC3	34232	$77,088.14	9194	9969	9054	6015
03-DAC3872-8	4185	$62,788.30	1576	1155	1118	336
02-6302-2RS	33921	$62,363.58	11553	11225	7250	3893
11-IJ-113002	1196	$55,905.11	278	428	290	200
02-68149G/11	12654	$52,664.36	3017	3855	2740	3042
02-6002-2RS	39792	$52,030.93	11653	13963	9529	4647
11-IJ-111001	3176	$49,138.75	365	346	1100	1365
02-33005-JG	9383	$41,997.27	2312	2658	3243	1170
11-IJ-111003	2074	$40,419.95	596	415	687	376
02-6007-ZZ	13493	$37,392.81	9746	864	2397	486
13-38BWD22	2686	$37,380.04		269	731	1686
11-IJ-113015	715	$33,785.05	150	245	155	165

Some differences, but you can see that the "Tico" bearings have been VERY important to our company.

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People who like NUMBERS might enjoy the below graph, it shows sales of all our bearings, piece by piece, same 2009 - 2012.  If any of you, dear readers, knows how to do "curve fitting" I would like to know how to compare THIS graph (better said: distribution) compares with the exponential distribution.  "CLICK on the image for a better view."

Note that I cut off the "tail" about 20% to reflect sales of bearings available all four years.  This distribution is likely related to the famous "80/20 Rule", in that the top 20% of customers represent 80% of sales, also the top 20% selling PRODUCTS usually works the same (the top 20% represent 80% of sales).

Ameru is more like "90/10" though.  That does leave us vulnerable to changes.  But, this does nothing to prevent me from thanking my in-laws in Peru for a job well done!